Healthy Babies Bright Futures

The first 1,000 days of a baby’s life are critical for proper brain development, and emerging evidence suggests that exposure during this time period to toxic chemicals in our air, water, food and everyday household products may lead to developmental disabilities. Worse yet, the most vulnerable in our society, including low-income communities, are at the greatest risk of exposure.

[Please note that this is not the website for Healthy Babies Bright Futures, but you can find it here.]

With one in six children today burdened with some type of developmental disorder such as autism, IQ loss, learning challenges, attention deficit/hyperactivity disorder, speech or cognitive delays, and behavioral or emotional disorders, we have helped launch Healthy Babies Bright Futures to measurably limit exposure to toxic chemicals in a baby’s everyday environment and reduce the prevalence of these disorders.

To achieve this, Healthy Babies Bright Futures is pursuing three complementary strategies:

• The Bright Choices program is driving reductions in the use of toxic flame retardants and other chemicals where babies live, grow and play, and helping families reduce exposure to these chemicals in consumer products and food.
• The Bright Cities program works with local communities to adopt policies and programs that will reduce their residents’ exposure to toxic chemicals.
• The Science Into Action Plan translates emerging science into accurate, accessible and actionable guides for families, companies and cities.

Together, these programs will provide families, communities and policymakers with the tools and information they need to greatly reduce our children’s exposure to toxic chemicals during the most vulnerable period of their lives.